Why We're Here

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We are here to build a sustainable business, have some fun and learn new things.

Asia Pacific is a large and complex market that represents tremendous opportunity. As an IT distribution business, we help vendors and channel partners deliver customer value and realise that opportunity.

Our Story

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In 2009 Sapply began business in Sydney, Australia, helping large system integrators source new or niche products.

We choose to remain focused on a small portfolio of non-competing vendors and helping them build the right channel partnerships.

Sapply is privately owned, has a presence in three countries and barbecues on Fridays.

Where We're Going

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Being a small (but mighty) business, we operate on agile and lean principles and we are very clear about our priorities.

2015 will be focused on growing our Singaporean presence into other Asian markets, understanding customer/vendor value and continuous business improvement.